20131220 Tang Shizeng: Arctic night Loading ...
A very long history of women's magazines, may have originated girl talk concert in the earliest family members, especially among the female members of the exchange. The famous 19th century British Bronte sisters, is said to have had the family had publications writer is Emily Bronte, "Wuthering Heights" author. And into modern times, with the rise of mass culture, women's magazines have begun to flourish and become a mass culture, an important aspect of popular culture and landscape. In contrast, there are very few dedicated men's magazine, Britain has "lad" magazine, the United States has "Playboy" magazine, what China has, we do not know.
American writer William Faulkner said: "Every boy is a great Bildungsroman," Maybe he should also adds: "Every girl is a great women's magazine." Because on the whole, we can say all the world's women's girl talk concert magazine tells the same story, and that is how to grow as a woman or a woman a woman how to make a woman's story. So we have reason to believe that, for women, girl talk concert good women's magazines would be tantamount to a good Bildungsroman. And this Bildungsroman, with the words of the American critic Mike Lacon, in fact, is a woman of grand narrative of everyday life.
Now put this in front of us, "the woman to see the world," the first issue, yesterday I read it again, girl talk concert I feel good, columns may be a bit scattered, but the title is the atmosphere, including the title of colors: red and black, with a French novel taste and literary classic charm. Women generally do not look at the world and see the world is a man's thing, but now it also depends on the world of women, which suggests a male standard. Goethe said: "The eternal female, bring us up", but it seems the situation girl talk concert is this: After rising together men and women will still be guided by men women see the world.
Look at the cover, the cover of election are three stars or beautiful photos, they specifically who is not important, important is that people think, probably in all of the magazines, women's magazines that cover most of the advertising, signs nature. See the star, her eyes very distant look, as if to recall the years of a foreign country, marking the broad field of vision. She faint smile, a certain sign of independence. In short, beautiful, sexy, romantic, mysterious, rich, successful, post-modern, these elements are all in one up. Choose this photo editors, no doubt, is for the majority of female readers, especially female readers set an example girl talk concert so-called middle class, girl talk concert as the phrase positioning language on the cover, the journal should strive to become "the new middle class women readers."
There Cover gesture, expression that is full of charm, it should be self-evident to preach a view of heterosexual sex. The launch of the article as well, such as "women around Gaddafi", prompting eye-catching words: "wild, loyalty, love," girl talk concert since it is wild, how can do loyalty? Those exotic woman may both like Carmen as bold, but also as coquettish as Lolita, but also as our traditional Chinese woman as wife and mother, faithful and true, which of course is an illusion, and this illusion is the women's magazine needed. Therefore, on the cover of "women" in the name not only enlarged, but with a pink, peach seem brilliant, can people instantly think of this scandal and affair with the woman about the design, but also the part of the female mainstream values its intentions.
In short, this "woman to see the world," very pink, very warm, very deep, very bright, it can be said of today's women's magazines with all the popular elements, the most important thing is to seize the fundamental, it is a young, independent, fashion, beauty, female-centric. Such beauty centrism, almost girl talk concert without exception, all the women's magazines girl talk concert purposes. Dream of words used, it can also be referred to as "the daughter of ontology." Liu Zaifu recent reading of "Dream of Red Mansions," he says Jia sentence, that "flesh and blood daughter is made of water", not only are women worship, and worship is an extreme girl. He cited Kant famously girl talk concert said: "brilliant sky over our heads, our hearts moral imperative," said Cao Xueqin and for Jia Baoyu, the famous words should be rewritten like this: brilliant sky over our heads, our hearts beautiful girl .
So I suddenly girl talk concert had a feelings, a genuine love and understanding of the "Dream of Red Mansions" who might be able to really run a women's magazine. Women's magazine editor should have that temperament Jia Cao Xueqin or person. Or it can be said that the great "Dream of Red Mansions" is actually an important quality with all the contemporary women's magazines. Of course, say so, some might disagree, for example, "Dream of Red Mansions" There is a critical spirit, and women's magazines do not, in essence, not only did women's magazines in the critical spirit, nor tragic spirit. Women's magazines just default interest in matters relating to body and mind, and then use some pleasant words and images, the mass cultural girl talk concert production and the market economy system coated with a layer seductive romantic.
But women's magazine is full of paradox, girl talk concert the most prominent is the paradox of the relationship between women and men. In fact, the construction of women's magazines is not only a woman of the world, and also the implicit construct a man's world, women's magazines are making such an effort, that is, to allow female readers by the "call", but also let the male readers by the "charm" of women's magazines from cover to text, set viewing behavior is often a male, female space tend to be male-defined standards. In other words, a woman's magazine in considering the needs of women, but also must consider the needs of men, because in a sense, the only proper survey of the needs of men, will correctly depict the needs of women. The men and women demand to this point, and that is the beauty of women, with the term cultural studies say, is to highlight and demonstrate the woman "is worth watching" (being-looked-at-ness).
By the women's magazines these inherent paradoxes inherent in the decision, women's magazines are often narrative strategy has a dual nature, that is, the contradictions and paradoxes is the advantage. Fully understand and summarize girl talk concert these paradoxes, that is women's magazine is to give full play to the unique double narrative strategies. I think that this is the basic idea to run a women's magazine, and in this also, as I do reflections and suggestions on "women see the world".
Editor: Liu Yanhui, President: Ma Qingli)
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The above statements represent their personal views do not represent the views or position of Sina.
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