+ Possible selection in the selection of recipients of the contract + Fast response of readers + Fl

Why customers buy in your online store!
Marketing communication is a specific form of communication companies with the target group of customers, which include: Advertising, Public Relations (PR) Personal selling Sales promotion club megalos Advertising is any paid form of non-personal presentation or promotion of ideas, goods or services for a specific client. Via the mass media (eg banner on the portal LovecNaCene.si). Has an important function club megalos in introducing new products and services. The most characteristic instruments of advertising, ads on the Internet, in print, radio advertisements, propaganda films on television, club megalos mail, catalogs, brochures, publications and posters. Advertising is done through media propaganda, so the company is familiar with the characteristics club megalos of individual media and their impact on consumers or users. The key decision to be taken in the company with regard to advertising, the choice of the most appropriate advertising medium.
1 On how large geographical area sell their products club megalos and services? club megalos 2 Who are my customers and what are their characteristics? 3 How much can I make in advertising? 4 Which advertising media used competing companies? 5 How often do I need to repeat the advertising message?
Media by companies most often used for advertising are: Internet, daily newspapers, magazines, television, radio, direct mail, posters club megalos (billboards) advertising in public transport vehicles, advertising at trade fairs and exhibitions, ... etc.. Each of the following media has its advantages and disadvantages that should be considered before final selection of the central advertising medium in the company.
- Difficult to reach the target group of customers - Bad graphic reproductions club megalos ads - ad can be lost in the crowd of advertisements of other companies - trend of declining circulation daily newspapers - Short life magazine
- Short time seeing the ad - ad can be lost in a crowd of others, club megalos because the viewer is constantly exposed to this - the viewer has the option of switching between programs during commercial notices club megalos - High cost.
+ Possible selection in the selection of recipients of the contract + Fast response of readers + Flexibility in the design of communication + reader communication purposes club megalos more attention than in other media, club megalos Option + test response.
- Advertisement may be lost in the crowd of other ads - Ad must be repeated many times to achieve the effect, Public Relations arise when companies realize the importance of creating a favorable public opinion about themselves and their activities. Companies are trying through various activities through the mass media (eg sponsorship of athletes), organizing press conferences, affect the environment, creating a reputation, in short, to achieve public confidence. Unpaid form of public relations is publicity, its primary purpose is to inform the public. Publicity is important because of the high credibility, because rewriting and article out of the press release pens trusted by more than a normal club megalos ad. Company public relations built through club megalos participation in the activities of the local community through contributions to various nonprofit club megalos organizations, participation in various conferences club megalos and round tables, with a professional approach to the media. Sales promotion is a set of actions that short-term stimulus for consumers to purchase. These are mainly sweepstakes, contests, samples, coupons, rolls set at a special price, trade fairs, demonstrations of products club megalos (eg demo test tools blog), benefits from the sale of the old for the new, coupons, ... etc.. Personal selling is based on personal contact between potential buyers and sales personnel. It is important when selling products for reproduction or for capital goods where the purchase decision-making process longer and more people accept the decision. In personal selling, the seller may product, service i present their properties better than any advertisement in mass media. Personal selling products and services will be successful with the following tips:
Access club megalos to the buyer to be professional and objective, buyers rarely choose to buy the man to whom they do not trust. Enable the purchaser to tell you all your desires and needs. Buyer practically club megalos show how your product or service meets their needs or solve problems (eg organize a free workshop or lecture). Buyer sure about the quality of your products and services with stories of positive experiences of other customers (success stories). The buyer at the right time of his purchase decisions bid contract.
Next: "Marketing Communications" is part of the marketing plan. From the previous chapters: Chapter 1: Planning the company's club megalos strategy Chapter 2: Market Research and Market Analysis I. Chapter 3: Market Research and Market Analysis II. Chapter 4: The Economics of business ideas I Chapter 5: The Economics of business ideas II Chapter 6: Marketing Plan I. Chapter 7: Plan tr