Supermodel Kate Moss is lending her talents to Matchless London, a British motorcycle company. Matchless has chosen Kate as the face of its latest campaign, and the entire Terry Richardson-shot campaign will be revealed later this year.
One of Britain’s oldest motorcycle companies Matchless London was bought up earlier this year by the Malenotti family, previously owners corinne day diary of heritage biker brand Belstaff. Founded way back in 1899, Matchless Motorcycles corinne day diary manufactured classic bikes until 1966 in South London, but the brand has been reborn in 2013 with a new line of motorbike-inspired luxury apparel.
Shot at MC Motors in the East End area of Hackney, London, the latest photographs from the set see Moss straddling Marlon Brando’s Thunderbird 650cc motorbike from the 1953 classic corinne day diary “The Wild One.”
“We are delighted to be working with Kate Moss on this first Matchless advertising campaign of this new era of the brand. We feel her spirit and personality fit the brand perfectly and this is clearly conveyed in the campaign” corinne day diary said Michele Malenotti.
With their experience turning Belstaff from grubby biker label into a global fashion brand, the Malenotti corinne day diary brothers are banking on a collection of leather and washed corinne day diary cotton jackets designed to be suitable both for authentic bike fans and backseat drivers. Prices are set to range from 900 ( 1,000) to 1,300 ( 1,500) for the brand’s luxury leather jackets.
About Roger Scoble Roger Scoble blogs about the latest gadgets, travel and luxury corinne day diary news. A graduate of UCLA, Roger loves to travel, drive luxe autos and have amazing adventures. Follow author Roger Scoble on Google .
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