In 1966, two Filipino sisters, Milagros Yee and Clarita Leelin Leelin Go set up a small bakery puts

In 1966, two Filipino sisters, Milagros Yee and Clarita Leelin Leelin Go set up a small bakery puts a spin on family-oriented traditional local specialties. Almost 50 years later, Goldilocks Bakery now boasts of 340 outlets in the Philippines and 24 stores in the U.S. and five in Thailand. The family-favorite cook shops to expand their food choices offered in 2010 and underwent a full rebranding in an effort to keep up with the other competitors. Meanwhile is being continued success venturing into publishing and recipes in "Bakebook Goldilocks." How do you revitalize a brand heritage? Is a question that has long dirty CEOs, business tend and befriend strategists and some of the world's most astute marketeers. This month CNN's "Leading Women" sit down with Denise Morrison, Campbell tend and befriend Soup Company tend and befriend President and CEO discussing tend and befriend how he took the firm's forward by re-inventing the iconic brand. In addition to Morrison CNN, also charts the evolution of four female-led food and drink brands. Denise Morrison joined the company soup 144-year-old a decade ago. Since their being named CEO in 2011, he made it his mission to revamp the brand and ensure it appeals to a generation millennia. While at the helm, Morrison orchestrated one of the largest in the history data of the company when he bought Bolthouse Farms for $ 1.55 billion in July 2012 Move to allow the company to expand its offerings of drinks with good for health as well as the terrain tend and befriend very profitable $ 12 billion package of fresh produce. While innovation is at the heart of strategies Campbell soup, Morrison said the company will also continue to focus on what they're known for. More than 12 months past the Campbell added a further series of 32 soups on offer which include Moroccan-style chicken with chickpeas and chorizo spicy taste to satiate a generation with more adventurous food lovers. Donna Hay began his career in food at the age of 19 as a food writer. No 25, Australian named food editor of "Marie Claire." These days, Hay spent much of his time alone bi-monthly publication tend and befriend "Donna Hay Magazine," which he launched in 2001 Her approach to food is simple, classic and sophisticated which has proven to be a hit with magazine subscribers in 82 countries in addition to 384,000 in Australia. Not only did Hay open a homeware store in Sydney, but it's also becoming a best-selling author of 18 cookbooks, tend and befriend which sold 4 million copies worldwide. Martha Stewart has become a household name internationally thanks to an illustrious career as a TV chef, cook book author, magazine editor and more recently, the chat show host. Now, synonymous with lifestyle and homeware, Stewart first began his career in the food industry as a powder but soon moved into publishing in 1982 with the first book cook it "fun." By 1990, he signed a contract with Time Publishing Ventures to develop "Martha Stewart Living" magazine which continues tend and befriend to be popular. One of the most moving business Stewart has established her company, tend and befriend Martha Stewart Living Omnimedia. In this company, Stewart was able to put all initiatives publishing, television and merchandising under one umbrella to control his big brand on it. Consumers can also expect 200 new products hitting the shelves over the coming year. When he took the position of CEO of PepsiCo tend and befriend in 2006, Indra Nooyi has a formidable task ahead of it - to manage one of the world's largest food and drink company tend and befriend and its extensive portfolio of 22 brands, including Gatorade and frito -LAY. In his time at the firm, he was CEO of Indian born lead the company towards acquisitions of Tropicana and European dairy company Wimm-Bill-notch. He was also behind the company's tend and befriend merger with Quaker Oats. Nooyi was strong tend and befriend acumen in business saw the giant food and drink go from strength to strength and the company's net annual income totaled $ 65 billion.
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